FAQs about the
Entrepreneurial Spirits Book

     Some new questions just in...

 

QUESTION:

I would consider only if I could choose my own content

ANSWER:

No problem on your content - I am just here to help create stories for content if needed.

 

QUESTION:

I am very keen on getting into such a book, but my concern is that your letter talks alot about entrepreneurs who are already successful--- I am only just starting out on my own as an executive coach and business/ marketing consultant...

Would this book still be suited to someone in my position? ie. as a start-up without the mega-success history of E.S. 1 contributors. If so then I would love to join the book.

ANSWER:

Great to hear from you. I should have stressed more of the fact you bring up. Is book is not only for people who are already successful. When I was in my first book, I was quite new on the scene. But it gave me a big credibility boost to be in it alongside many other very successful people.

The book I put together had major successes like John Assaraf and Joe Vitale, but also had (majority) of those who were getting started or had a story to share.  As you probably have seen, I am a major believer in using stories in business. And the purpose behind is book is to give entrepreneurs a place to share their story, build a marketing tool, and create a community of like-minded entrepreneurial spirits.

So, in answer to your question, I want more people who are starting than those who have already reached their levels of success. I will have some with high levels of success -but most still working on it

 

QUESTION:

would there still be a few months before this goes to print yet?

ANSWER:

It will take us a while to get all the authors committed, and with their stories in.  I am guessing that we will be going to print in mid Jan - maybe later. 

With Christmas so close, people may have a tough time getting it all put together quicker.  We can work on your story in the meantime, and it pushes you along to get your marketing tools in place like a website, etc.

 

QUESTION:

 I do have one ? about being part of the book and that is you said that after the first 25 books we can purchase more at cost. Is there a min number to order and how much would they be would there be a discount if I printed more ie 100 or 200 at a time and what time frame would it be from placing an order to getting the books in my hands?

> I am planning on starting a coaching business in the new year and would use this to generate leads so I would need more books in late spring or early summer.

ANSWER:

We will probably do runs of new books at a price point that makes sense. That said, I don't want to be buying 5,000 at a time :o) but will use a print on demand company that can do smaller runs cost effectively.

We will be looking around to see what kind of deals we can find - the companies I have used are good - but I will make sure they are still competitive. And yes, the more we print the cheaper they are. I don't have exact pricing yet - it will depend on who we use and how many pages we end up at. Usually they are 1-2 weeks for more books to be printed.

Hope you decide to join us - it is a perfect add-on to a coaching business.

And I will be walking you through some ideas for lead generation with your book..

 

QUESTION:

I am very interested in this project and its benefits bur I would like to have more information on you before I commit.  Could you please forward me a link to your website and include your last name so that I can research you.  Do you have any testimonials or a reference to the books that you have already co-authored?

ANSWER:

My main site is www.smallbusinesscopywriter.com - note the testimonials
Blog - blog.smallbusinesscopywriter.com - articles written
My first Entrepreneurial Spirits book - http://entrepreneurialspirits.com/index2.html - note the authors

QUESTION:

What is the topic of this book?
Who would be the "audience" (readership) composed of?

ANSWER:

The topic of the book is about sharing your story of entrepreneurship. How you got started. Why you became your own boss. What you love most about being an entrepreneur. It is up to each author to write their story out - I will help coach if required. Consider this book an outlet to talk about the entrepreneurial spirit you enjoy.

We will all be using the book as a marketing tool, and as a business card.

The target audience can be for clients (there is nothing better for building a bond with your clients than by sharing your personal story - much like Saddlebackleather.com does). It can be used however you see fit. Having been in anthology style books in the past, I found them useful as bonuses with purchases, for getting peoples attention in direct mail packages, excellent lead generators (who else gives a FREE book away in your field?).

I will help coach how to properly use the book to grow your business.

QUESTION:

In any case, in the mean time, I do have a bit of doubts. Is it really going to be worthwhile for me? Maybe it is more beneficial for copywriters than for a business like mine? I'd like to have your honest onion.

ANSWER:

I am the only copywriter in the book. This book is for entrepreneurs who want a new marketing tool to use in building their credibility. Any and every entrepreneur should have information products in their business.

For you - it is a credibility tool you should have on display there (and sell for $). Up to completely of course - but I am a big advocate of using as many marketing tools as possible.

This is one of them.

 

If you have other questions not addressed yet, please email me at troy@smallbusinesscopywriter.com

 

Or, if this answers your questions and you want in on the Entrepreneurial Spirits Book, sign up now - the spots are filling up.

  Thanks, Troy

P.S. When you sign up, you will be part of an exclusive group of entrepreneurs.  I will help introduce everyone to each other. I will show you how to create mastermind groups.  And I will show you how to leverage your new book in the coming year. 

 

Excellent job, very encouraging and enlightening...   I read every night but put my Og Mandino on hold and began Entrepreneurial Spirits, I love it in fact I couldn't put it down, many people I know have contributed and others that are new.   Excellent job, very encouraging and enlightening, thanks again WOW   Cheryl Hurlburt Ultimate Results Consulting www.ultimateresultsinc.com